Gene-G Applied Genetics

ABOUT


changing the future together

Gene-G was founded in 2015 and specializes in Applied Genetics.
Since our start, we have created innovative applied genetics solutions to some challenging needs, and offer high-throughput cost-effective genotyping tools for “cash-crops” breeders.
We are constantly applying an “out-of-the-box” approach to satisfy multiple needs, and provide simple applied solutions for our customers.
Our solutions are provided in one or more of the following ways:
  • Full laboratory services
  • Ready-to-use kits to be applied in the customers lab
  • Contract “tailor made” development
Our technology and our bioinformatics General Genotyping tool are further used for:
  • Rapid gene discovery
  • Variety genetic mapping
  • NGS data validation
  • Variety purity and fingerprinting
Our off-the-shelf multi-gene panels consist of the major crops of interest: tomatoes, peppers, melons, and cucumbers.

your dreams come to life

Over the years, we have created more than several tailor-made applied genetics solutions for customers: Transgenic tobacco, Environment microbiome monitoring, Cannabis breeding, Castor, and more.

Dagan Mor

CEO and co-founder

Dagan holds a B.Sc. In Biology from the Hebrew University in Jerusalem.

Since 2002 Dagan served as a salesperson for Tamar and then at DYN Diagnostics, representing top biotech companies as Roche Diagnostics, CyBio, Analytik-Jena, Corbett-Research and more. 

Together with Ofer and Shai, Dagan started Gene-G in 2015.

Dagan loves swimming in pools and open waters. 

Dagan-Mor from GENE-G APPLIED GENETICS picture
Dagan-Mor from GENE-G APPLIED GENETICS picture

CEO and co-founder

Dagan Mor

Dagan holds a B.Sc. In Biology from the Hebrew University in Jerusalem.

Since 2002 Dagan served as a salesperson for Tamar and then at DYN Diagnostics, representing top biotech companies as Roche Diagnostics, CyBio, Analytik-Jena, Corbett-Research and more. 

Together with Ofer and Shai, Dagan started Gene-G in 2015.

Dagan loves swimming in pools and open waters. 

Johanna-Shanir from GENE-G APPLIED GENETICS picture

Johanna Shanir

Lab Manager

Johanna is a Swedish expatriate, living in Israel for more than a decade.

In her luggage she brought a B.Sc. in Horticulture, and an M.Sc. in Plant Biotechnology, both from Copenhagen University in Denmark.

During her years in Israel, she has gathered experience from both the academic world and the commercial Agri-tech industry.

Johanna has a burning interest in ethnobotany, and collects different medicinal and sacred plant species at home. Besides that, Johanna owns two horses, and she has been practicing the martial art of Aikido for many years.

Lab Manager

Johanna Shanir

Johanna is a Swedish expatriate, living in Israel for more than a decade.

In her luggage she brought a B.Sc. in Horticulture, and an M.Sc. in Plant Biotechnology, both from Copenhagen University in Denmark.

During her years in Israel, she has gathered experience from both the academic world and the commercial Agri-tech industry.

Johanna has a burning interest in ethnobotany, and collects different medicinal and sacred plant species at home. Besides that, Johanna owns two horses, and she has been practicing the martial art of Aikido for many years.

Johanna-Shanir from GENE-G APPLIED GENETICS picture

Inbar ben shemen-stren

business development manager

Inbar, a seasoned Sales Manager and accredited Business Analyst, holds an MBA in Business. Her extensive experience in the seed industry is evident from her diverse roles in sales, marketing, IT, and business at prominent companies like Syngenta, Phenome Networks, and Harmoniz. 

Inbar’s driving force is her commitment to creating positive impacts in her field.